Nike in Brazil: a Host Country View

Negative effects of Nike from Brazil’s point of view Brazil is rapidly privatizing many industries and its attitude toward a free market economy has changed significantly in the past 10 years. However, it seems the country still has a perception that often times associates capitalism with â€Å"greedy† developed countries. If the opinion of Brazil’s president is a reflection of how some of its people feel this is certainly the case. In 2008, Brazil’s president lambasted US corporations and the US government for â€Å"infecting his nation with problems that were not of its making (The New York Times, 2008). This attitude seems to have created some problems for Brazilians in terms of their view of Nike. The kind of leverage and control that such a large company can exert on football in the country is huge. This issue was thrown into the light when in 1998 the Brazilian national team lost in the World Cup finals to France. Earlier on in the year, Nike had in vested a record amount ($200 million US) for the right to sponsor the Brazilian national team in the World Cup. As a requisite for sponsorship, Nike demanded that the team play an inordinate amount of exhibition games leading up to the event. Many Brazilians, including Brazilian football legend Pele (who filed a lawsuit against Nike), still blame Nike for Brazil’s loss. They claim that the unusual number of exhibition games tired the players out. Similarly, another interesting problem is Nike’s effect on competition in Brazil. Nike’s recent acquisition of UK sporting wear company Umbro allowed it to eclipse Adidas as the biggest brand in the world of football (The Financial Times, 2007). This is particularly troubling for Brazilian retailers, who worry about the concentration of brands between two large Multi-Nationals and the effect this might have on their business. Lastly, as with many interactions between MNC’s and developing countries environmental issues have been a problem. Brazil is a massive supplier of leather used for products like Nike shoes. However, much of the cattle that the leather comes from graze on what was once Amazon rain forest. A host of Brazilian ranchers have clear-cut entire swaths of rainforest in an attempt to make room for more cattle. This goes against Brazil’s need to preserve what is arguably its most precious natural resource (The Ends Report, 2009). In future business interactions, Nike needs to be weary of using tactics that could be perceived by the Brazilian people as greedy, dominating, or imperialistic. Such tactics may erode trust within the Brazilian population and could turn out to be a bigger PR headache than they are worth. Advantages of having Nike in Brazil from Brazil’s point of view On the other hand, the fact that Nike is such a large and powerful company can have its benefits for the Brazilian people. With its enormous buying capability Nike can actually shift the way products are produced in some countries by pressuring suppliers. As was discussed earlier, Nike has been using leather procured from suppliers who have clear-cut forests in order to make room for their cattle. However, in August of last year, Nike along with help from Greenpeace enacted a set of regulations that all its suppliers must follow. The policies included a rule against clear-cutting, as well as other important environmental conventions. It seems that where there are problems between Brazil and Nike, there are also opportunities (The Ends Report, 2009). Programs like this are exactly what Nike needs. Not only do they foster trust and goodwill, they also facilitate much needed changes in Brazil. Without Nike the changes in the Brazilian leather industry might be difficult to encourage. The cattle lobby in Brazil is well funded and has many political ties making initiatives that may affect productivity hard to pass. However, it seems that environmentally conscious Brazilians have found a solution and a partner in Nike. In addition, Nike also decided to make its entire 2010 World Cup kit (a collection of football clothing) out of recycled bottles. This initiative took 13 million plastic bottles out of landfills. Furthermore, the Nike project created an association between Brazil and sustainability that will be seen all over the world (Al-Bawaba Reporters, 2010). Lastly, in recent years Nike has invested enormous amounts of money in the Brazilian football infrastructure. Nike is one of the chief supporters of the Brazilian Football Confederation and has extended its contract with this association until 2018. In addition, Nike also sponsors all three of the largest football teams in the country (Sports Marketing Quarterly, 2006). This reflects a direct commitment to improving and fostering football in the Brazil. The support of such a large sporting powerhouse seems to have had some positive effects on Brazil in terms of their attractiveness as a host for future events. In the past year, Brazil secured the 2014 world cup. This event is extremely lucrative for local vendors (among other parties) and will allow Brazil to display its incredible culture on a worldwide scale. Bibliography

Job Satisfaction Important Factors Assignment

I was appalled when I saw the first set of graphs conducted on the 600 employees, ND that the balance between life and work was so low on the list. Honestly, now that I have a child at home, I chose that as one of my top 5, but If you would have asked me two years ago I probably wouldn't have put that as an important aspect. I obviously chose Job security because no matter what, I want to know that I am Important to the company and that they need me to be there in order for everything to run smoothly, which In turn will almost guarantee that I will always have an available position within that company.The second most important Job aspect to me is the availability for career advancement. I am the type of person that always wants to better herself and to climb right up that corporate ladder. I don't ever want to settle with a position when I know that there is one higher and within my reach and ability if I were to try hard enough, and to complete the tasks necessary to gain that posit ion. So if a company does not have the opportunity for advancement, then it is not the right place for me, and I probably wouldn't even consider working there.Pay is obviously important because it is what make after working hard all day long for the company. It Is also what helps to support my family. As we've all heard â€Å"money makes the world go 'round†. I want to be rewarded for my accomplishments and to know that I am Important by the amount of money I make. The way I see It, the better I am at my job and the harder I work, the more money I make the company, so, why shouldn't I be rewarded for that? The fourth most important aspect to me is benefits.This also would not have been Important before I had a family. As a high school or even young college student, you don't think â€Å"l want to get great benefits when I graduate†. I honestly didn't even know what the word meant until I moved out of my parents house and got a Job on my own. Now that I have a family th ough, the benefits are most definitely an Important aspect of any Job. After reviewing the chart by the SHIRR my results are much more Like theirs than on the website. My numbers 1, 3, 4, and 5 are all located within the top 5 on their chart.My number 2, Career Advancement was not located anywhere on the top of can't, out actually second to last. I Nils contuses me, Decease tenet under two Is compensation and pay, but in order to make more money, you must advance your career. The farther up the corporate ladder you are, the more money you are likely to make. I guess when taking part in the survey people were not thinking about advancing their careers to make more money, but maybe were happy with where they were within their business. It is most definitely possible to get a raise in pay without changing positions and advancing.Everyone has different ways of thinking and maybe other people are not like me. Maybe they do not like change and want to be within the same position for as lo ng as that position is available to them. There is no wrong or right when it comes to people's opinions. I was glad to see that more people polled for Flexibility to balance life and work issues as I believe this is important to anyone who has a family or wishes to have one. I would say that between all three charts Compensation and Benefits have topped them, which proves the saying â€Å"Money Talks†.

Legalization of Drugs Essay Example | Topics and Well Written Essays - 1000 words - 1

Legalization of Drugs - Essay Example In addition to marijuana, others, such as Douglas Husak, want to decriminalize all drugs as he explains in Four Points about Drug Legalization, a philosophical commentary on the irrationality of the â€Å"war on drugs.† Of course the idea of legalization to some, such as James Wilson, suggests legitimizing the use of dangerous, mind-altering substances which would lead to the increase of addiction therefore crime and the decline of society. Wilson’s comments are based more in real-world terms rather than philosophical but both arguments are similar to the ones held in the medical, legal and philosophical arenas along with those by common citizens at the office, home and social settings. Husak favors decriminalization but not necessarily legalization. He believes users should not be punished for drug use just as alcohol possession was not illegal during the Prohibition era during the 1930’s. It’s a subtle yet important distinction in the national debate. Wi lson contends the war on drugs is working. As an example, he points to the use of heroin, which has not increased since the drug war began in earnest during the early 1970’s. This is because it’s essentially the same - people are using it as back then. Young persons are afraid of getting caught and suffering through long prison terms in addition to not being able to afford the very expensive drug. Had heroin been made legal both those impediments to use would not exist. He provides evidence of the more liberal drug laws in Britain where heroin use has been climbing every year since the 1960’s to illustrate his point. On the other hand Husak argues that punishment should be reserved only for those who harm others such as assaults and theft. Imprisoning drug users is not rational. Millions of Americans use drugs but they use alone, and only very seldom does that do any harm except, possibly, to the person using. Yes, if that person commits robbery to support their drug habit, that’s a punishable crime but the actual use should not be. Additionally, the drug war has been employed unfairly, a circumstance that should nullify any law. â€Å"Drug prohibition would have vanished long ago had whites been sent to prison for drug offenses at the same rate as blacks. This is one of the features of prohibition that should outrage us all.† (Husak, 2003). Heroin is a debilitating drug, which, according to Wilson, serves the public good to be kept illegal. However, crack cocaine is worse and the thought of it being legalized is preposterous. At least when people are using Heroin, as Wilson says they are â€Å"helpless but at least harmless.† When using cocaine, people tend to become violent with the only goal of obtaining and using more, becoming binge users at the expense of their job and family. These addicts are impulsive, irritable, hyperactive, violent and uninhibited making them a constant danger to society. Therefore the user should be taken out of society. Women use crack cocaine more than men and cannot stop when they become pregnant which has very harmful effects for the innocent child. These are not isolated incidents, it is estimated that up to 50,000 babies are born every year addicted to cocaine in New York City alone. The reason people use crack more than heroin is the price. If we legalize drugs the price will drop for all varieties. We will see other drugs rise to the usage level of crack and beyond. Crack cocaine is a precursor, a lesson for future drug policies. (Wilson, 1990). Husak counters that one should not assume decriminalization will act to decrease the price of drugs. Again, the difference in legalization and decriminalization matters when discussing the method

Navajo Nation Water Crisis - Propose a legislation change Essay

Navajo Nation Water Crisis - Propose a legislation change - Essay Example Speaker, Lawrence T. Morgan of the 21st Navajo Nation Council seeks to focus the attention of the Council on the need to enact a new piece of legislation to remedy a long-time anomaly in the Navajo area, i.e. convenient access to safe and affordable drinking water. The Navajo Nation is a semi-autonomous region of Native Americans and is spread in the northeastern Arizona, southeastern Utah and northwestern New Mexico, covering just 26,000 square miles of territory. Its unique position of being the largest Native American jurisdiction in the USA, gives it a heightened importance both as a semi-autonomous region and a culturally distinct entity. Thus in the eyes of the external world, it’s a very important civilization with a dynamic cultural dimension. Human existence and survival has been facilitated much more by the presence of water and this need is just second only to the air that humans breathe. Through centuries of human settlement expansion, the available amount of pure drinking water has been depleted and right now sources of such natural drinking water have naturally shrunk to a few spread over a large expanse of the territory. The Navajo Nation is not immune to this creeping problem either. Right now many people in the Nation have to travel considerable distances to fetch drinking water (DeZuane, 1996). Apart from the hazards involved there are such negative factors as costs, inconvenience and loss of time to be taken into account. The relative scarcity of drinking water in the region is a well known problem and so far little or no attention has been paid to possible remedial measures that can be adopted to solve the problem. Before it happens to assume crisis proportions, the Navajo Nation Council ought to actively promote a legislative remedy to bring about a solution. However such a legislative process intended to remedy an existing anomaly or shortcoming of this magnitude requires thorough pre-planning and a rational program of action. As the

History According to Neo-Conservative Historians Essay

History According to Neo-Conservative Historians - Essay Example Strauss believed liberal government policies were providing the masses with rights, power, and leisure that their simple minds neither deserved, nor were capable of responsibly wielding. Invariably, according to Strauss and Neo-Cons, the devolved masses give rise to Hitler-like evil. Strauss firmly and fully believed that the inherent weakness and ignorance of the masses, social-liberal policies, and the "excess" freedom of leisure coupled with the right to choose their own leaders provided the ingredients for humanitys demise. For Strauss, these devolved masses required strong authoritarian leadership comprised of those intellectually and socially superior (Ray, 1993). In nearly every aspect of todays American political life and foreign policy we see Strauss theory of constant struggle and conflict being employed and carried out. The media has often decried the obvious combative, angry, and mean-spirited nature of Americas contemporary political discourse. FOX News, which is the propaganda and disinformation outlet for the Neo-Conservative movement, has, by design, ensured Strauss theory of conflict plays out in the American political life. It certainly isnt by accident that prominent Neo-Conservatives like Bill Kristol are often featured on FOXs programs (Ray, 1993). Furthermore, the only purpose for the network to employ the bellicose and outrageous OReilly, and venomous and angry Sean Hannity is to divide American against American and instill a degree of political nastiness never before witnessed. A quick trip around the AM Radio dial will make apparent an entire legion of Republican and Neo-Conservative propagandists doing their part to foment all-out political warfare in the United States. Finally, few propagandists are loved and cherished more deeply by the Neo-Cons than the hate-spewing and liberal demonizing Ann Coulter (Halper & Clarke, 2005). The

Building Personal and Professional Competency Essay

Building Personal and Professional Competency - Essay Example The researcher states that he has applied the Concept Mapping (CM) and the combination of CM and Stimulated Recall to help him detect the degree of his personal and professional development and subsequently adjust through vocational educations based on the comparison between CM and SR benchmarked against three elements of adequacy; content, richness and coherence that aids in determining the best personal professional theory to be applied in personal and professional development. As noted by the Maslow’s theory of needs, self-actualization is key to an individual’s life. The researcher has consequently realized that for him to develop a sound personal and professional proficiency, he must recognize and appreciate the need to self-actualize. Besides, the author has developed an insight into creative and critical thinking based on his realization the importance of a rational thinker in society. The researcher’s realization of individualization and individualism has subsequently shaped his ability to work with people and subsequently recognize to appreciate one’s viewpoint. Through his life, the author has been inspired to help people realize the impact of their thoughts, action as well as feeling to the society as a whole. The researcher has stressed to societal individuals within my reach that our actions should be well thought and 3-dimensionally driven. In so doing, the author has realized the persona in him based on the outstanding feature of the problem-solving individual. Professionalism involves working with people inter-dependently, and therefore, building a team through proactively empowering people to know what kind of objectives, values, goals, and policies is an inevitability for personal and professional competency buildup. The researcher has further showcased the outstanding of personal development and communicated such benefits as increased personal control, stress reduction, realistic and creation of system balance.

Graduate Labour Market Essay Example | Topics and Well Written Essays - 1500 words

Graduate Labour Market - Essay Example It is evidently clear from the discussion that in its effort to improve and modernize public services, UK government has created more job opportunities for graduates. Some of the sectors that depict an increase in the rate of employment include public administration, health, and education, construction as well as business and finance. It is important to note that the UK economic and political developments have made the region to be one of the countries that have the lowest rates of unemployment in Europe. According to Association of Graduate Recruiters (AGR), approximately 30% of the UK graduates are highly demanded in foreign countries including European region based on the extensive training undertaken by universities. Despite the estimation that employment vacancies in the UK would fall by 7% in 2010 due to the economic recession, employers reported 8.9% increase in the level of employment opportunities. As stipulated by AGR, more job opportunities will come up while the average i nitial salary for graduate will approximately be  £29,000. According to Gillard, the AGR chief executive officer, the market for the graduate is picking up thus offsetting the negativities of the recent economic downturn that affected almost all sectors of the global economy. However, most of the organizations are not increasing graduate salaries despite the extensive training that they undergo in the universities. As stipulated by Aaker, Online Marketing Manager is responsible for guiding the online marketing team. In addition, the manager oversees the implementation of the effective use of the internet as a way of promoting and advertising of the products. Other vital duties of the manager include evaluation and tracking of online marketing strategies, identifying new online marketing tactics as well as collaborating with personnel who are responsible for developing websites.

Computers and Marketing Case Study Example | Topics and Well Written Essays - 500 words

Computers and Marketing - Case Study Example The Guardian article â€Å"He sent 38 billion emails and called himself the Spam King. Then Bill Gates went after him† written by Wilson J and Johnson B in 2005, mentioned an incident in which Scott Richter and his Colorado-based company OptInRealBig.com are alleged to have been one of the world's biggest spammers. Microsoft and the New York attorney general, Eliot Spitzer, sued Mr Richter for $18m in 2003, accusing him of violating state and federal laws, after "spam traps" set by the software company netted some 8,000 messages containing 40,000 fraudulent statements (Wilson and Johnson 2005).  Ã‚  This paper analyses the validity of sending spam messages with the help of ethical theories of Deontologists and Utilitarian. Deontologists believe that some actions are wrong no matter what consequences follow from them. Deontology is an ethical system which has close association with Kantianism. While utilitarianism focuses on the outcomes of an action, deontology demands that the actions itself should be ethical; no matter what the outcome is. Sending spam messages will generate immense marketing opportunities for the sender; however it is not necessary that all the receivers take such messages as a blessing. In other words, spam messages are useful to the sender if the receiver did not grant permission to the sender.

Revised Resource requirements Essay Example | Topics and Well Written Essays - 750 words

Revised Resource requirements - Essay Example Revised Resource requirements Most importantly, though, the entire cost of new resources must not exceed the initial $3.5 million mark set aside for the whole project. Information about how past projects of the kind handled the problem of floods will be important in alleviating the menace and stemming cases of a project creep. In light of the new changes to resource requirements occasioned by the flood disaster, the cost of investment will likely go up past the $3.5 million mark. In order to keep the cost of investment low, the project team will need to carry out a painstaking re-evaluation of the new requirements, especially those that revolve round control of floods. Specifically, the team will need to re-draw the Work Breakdown Structure (WBS) to include flood disaster control activities alongside the original resource requirements. A comprehensive WBS that includes flood clearance and restocking of damaged materials will provide an accurate picture and estimation of the actual resources needed for the Mobile Cancer Screening project. Estimation of the amount of resources will enable the stakeholders to take stock of the additional costs and set up control measures to avoid a project creep (Kousholt, 2007). More effort will be needed to control the disaster and set the project on the path to success. Proper estimation of the additional effort will enable the project manager to deploy the right amount of resources for a time-cost trade-off in order to retain quality.

The Major Theories of the Science of Life Essay Example for Free

The Major Theories of the Science of Life Essay The study of living things is called biology. Although biology is one of the fields of study in science, it has a broad range of concepts and principles. To the many scientists who have contributed to biology, it owes the many theories in its scope. Below are the major theories that are crucial for the study of biology.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Most famous of all the theories is the theory of natural selection proposed by Charles Darwin (Pruitt, 2005, p. 10). In the theory, different organisms living in nature change or evolve through the years. Such process of change in living things is called natural selection (Pruitt, 2005, p. 10). In connection, Mendel’s principle of inheritance is the process wherein characteristics of the parent organism are passed down to the offspring on and on through several generations. This is possible by certain factors known as genes (Pruitt, 2005, p. 10). Nevertheless, organisms are not solely composed of genes but rather organisms are composed of cells which come from previously existing cells which are the building blocks of living organisms (Pruitt, 2005, p. 11). Due to the many differences in characteristics of organisms, biological classification was employed. By the use of biological classification, the various organisms are systematized. Just like the inanimate world, life abides by the rules of energy. Such study is known as bioenergetics (Pruitt, 2005, p. 11). On the other hand, the ability of organisms to tolerate external conditions such as changes in pressure and temperature is known as homeostasis (Pruitt, 2005, p. 11). Lastly, the study of the interactions of organisms with others and the environment is known as ecology. Thus, the biological community with the non living environment is known as ecosystem (Pruitt, 2005, p. 11).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These different theories are used in research studies. One very good example is that of inheritance. The principle that governs inheritance is used in genetic engineering where the genetic characteristic of an organism is altered to add or remove specific traits (Microsoft Encarta 2006). This method is widely used to produce more desirable products for man. References Genetic Engineering. (2006). Microsoft Encarta 2007 [CD]. Redmond, WA: Microsoft Corporation, Inc. Pruitt, N.L Underwood, L.S. (2005). BioInquiry, Making Connections in Biology. 3rd edition. Wiley and Sons, Inc.

An Overview Of Trends In Tourism

An Overview Of Trends In Tourism Tourism is a rapidly changing industry. Outline the key trends in tourism demand at the start of the 21th century and examine their impact on accommodation providers. Tourism is a travel outside for the usual environment. People travel for recreational, leisure or business purposes. The 21th Century tourism has become a popular global leisure activity that will grow in new heights as it becomes more accessible to a larger cross section of the global population. The tourism industry is one of the most resilient and dynamic sectors of the economy and will result in commensurate economic opportunities for developed and emerging destinations around the world. A big number of challenges will be also created in attracting and serving increased tourism demand and in mitigating any potential negative externalities that will emerge as a result of tourisms rapid growth. The tourist industries of the successful destinations will strike a sense of balance in developing by monitoring international trends, ensuring that the benefits of tourism are more than any potential negative impact and achieve a more fair distribution of tourism profits. Tourism is a profi table business and that is a good reason for countries to focus on honing their abilities in tourism. The 21th century improves that tourism is a rapidly changing industry. In 2001 was a decrease of 0, 6% in international tourist arrivals, compared with 2000, and the decrease is continued for the first six months of the 2002 of 0, 2%. In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to 642 billion euro in 2008, which mean an increase in of 1.8%. The international demand for a travel suffered a slowdown that began in June 2008, as a result of the late 2000 recession. During the first eight months of 2008 the growth from 2007 to 2008 was only 3.7%. The markets of Asian and Pacific were affected. Europe stagnated during the summer, while the Americas performed better, reducing their expansion rate but keeping a 6% growth from January to August 2008. During the same period the Middle East continued its rapid growth reaching a 17% growth as compared to the same period in 2007. This slowdown on international tourism demand was also reflected in the air transport industry, with a negative growth in September 2008 and a 3.3% growth in passenger traffic through September. The hotel industry also reports a slowdown, as room occupancy continues to decline. During September and October the global economic situation deteriorated dramatically, as a result of the global financial crisis. For the remaining of 2008 the growth of international tourism is expected to slow even further continuing into 2009. The slowdown in demand growth has already hit the top spender countries. The long-haul travel is the most affected by the economical crisis. This negative trend intensified as international tourist arrivals fell by 8% during the first four months of 2009, and the decline was exacerbated in some regions due to the outbreak of the influenza AH1N1 virus. During 21th century tourism industry is characterized by numerous issues and trends that present threats and opportunities. Many countries suffered from terrorist threats that have been increased. After the attacks in New York and Washington that followed by two wars, in Afghanistan and Iraq and continued with terrorist attacks in the Bali (bombing 2002 and 2005), in London, Madrid, Bangkok and other destinations. The result of this terrorist attacks is to increase the need of people for safety and security. These procedures are creating inconvenience. Inconvenience we see at the airports with longer lines and in visa policies and standards that are stricter. Another issue of this century is that China growth into a large source markets in the Asia Pacific region. China has become a primary focus of the worlds tourism industry and the Chinese nationals have been increasingly visiting international destinations and this trend will continue to increase from now on. During this century new destinations are coming to the tourism market. India, Egypt, South Korea, Vietnam, New Zealand, South Africa, Eastern Europe and the Philippines have been recently launched. As a result competition to mainstay destinations, such as Australia, Thailand, Singapore, and Malaysia, increases. The UNWTOs Tourism 2020 Vision forecasts that international arrivals are expected to reach nearly 1.6 billion by the year 2020. The total tourist arrivals by region shows that by 2020 the top three receiving regions will be Europe (717 million tourists), East Asia and the Pacific (397 million) and Americas (282 million), followed by Africa, the Middle East and South Asia. Regions like Europe and America are expected to show lower rates. Europe will achieve the highest level of arrivals, although there will be a decline from 60% in 1995 to 46% in 2020. It will be fast grow in the long-haul travel worldwide at 5.4% per year over the period 1995-2020, than intraregional travel, at 3.8%. In an attem pt to increase the value and synergy for the tourist and the participating economies the emergence of sub-regional cooperative agreements is on the rise. In the long term prospects is also to increase the awareness and consciousness among travellers for the sustainable and green tourism. For many countries tourism is vital. Greece, Thailand, Egypt, Fiji, Maldives are examples of these counties due to the large intake of money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism. ¶ These service industries include hospitality services, such as accommodations, including hotels and resorts. Even with problems related to the global economic slowdown, travel and tourism are already part of consumer behavior. That mean that people like to travel are still willing to travel. The European countries have observed increases in domestic tourism, more travel within the same region, increases in travel by road and rail, increases in the individual trips, more direct booking, and an increased use of low-cost airlines. Some changes are temporary but many of them are structural. The supply has two main elements, the destinations and the industry. The future of the destinations depends on their ability to adapt to demand. The effects are more visible in the industry. The tour operators and the accommodation providers have been hit harder by the weakness of the outbound markets, later booking, the tendency towards shorter length of stay, and cost-cutting on business trips. The industry has to adapt to these new facts. The hotels all over the world enjoyed a boom through mid 2007. The levels of the occupancy were high as the room rates and the levels of the travelers were strong. However, the global financial crisis put a damper on hotel occupancy that continued into 2008 and 2009. A big number of hotel construction projects have been cancelled. Travel and tourism operators best-positioned to suffer the least damage are those able to offer low-priced options. In order to avoid losing sales  ¶during the periods of economic slowdown hotels and airlines have increasingly invested in low-cost brands. This economic downturn led to an increase of demand for low and mid-priced hotel and dec reased the demand for luxury hotels. The travellers looking for economy travel accommodation. On the other hand the average daily room rates become higher because of the non-existed competition and the low number of chained hotel outlets. http://www.ncsu.edu/tourismextension/documents/top10traveltrends.pdf http://www.ensino.uevora.pt/tmp/cursos/PPT/TIC/aula_02_anexo2.pdf http://en.wikipedia.org/wiki/Tourism http://www.traveldailynews.com/pages/show_page/7543-Tourism-Trends-by-Tourism-Control-Intelligence http://www.tiac-aitc.ca/english/documents/advocacy/2009/2008StatisticsCompendiumFinal.pdf